Consumer identity and access management (CIAM) has become a holistic solution to IAM in itself. It has revolutionised the quality, mobility and security of data about customers and enables organisations to capture, manage and control customer access to applications and services.
Across multiple digital properties, access is streamlined and secure for both business and their clients. CIAM makes continuity of digital content served to customers ever easier from start to finish.
When CIAM Is implemented correctly, it allows simpler introduction of new products and services to customers, greater security and identity management, better knowledge of client behaviour and demands, and lower costs.
CIAM solutions provide a plethora of features, including self-service account management, single sign-on (SSO), multi-factor authentication (MFA), directory services, profiling, data access governance and consent and preference management.
In today’s rapidly moving digital economy, CIAM is absolutely essential to turn customer experience into a customer engagement.